Technically, the chapter is called "Executing Strategy" but I like my title better. This week I talk about growing a garden, healthy soil, and go off on yet another tangent on why it matters to your social media campaigns. There's good soil here.
Today's episode comes to you from the cockpit of the boat as we talk about the value of staying close to the tangible things in life when we're surrounded by so many things that are fake. Then we dive into the weeds of the elements you need for an effective communication plan.
This week we break free from the ice and talk about the difference between being "underway" and "making way." Plus we knock out chapters 5 & 6, a couple of short chapters on distribution. Nothing too glamorous but it's knowledge that you need to know.
On this episode we talk about chapter 3 in Social Media and I lay down a foundation of what kind of information brands are looking for when they do marketing research, plus tools you can use in your own quest for information.
Also, it was recorded on a boat and has sea shanties! So it can't be all that bad, right?
This week I spend some time talking about narrative, and asking the question what should be the new American story? (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments. Finally, we end off with a little bit of hope.
It's inauguration day in the United States. Today I reflect on the past few weeks, talk a little about how social media played a major part in what's going on in the world and get started with the first chapter of the mechanics behind social media.
In the final installment for B&P we talk about what truth is and how to make a presentation where people will actually listen.