The Pirate Professor Podcast
Social Media Chapter 9:  Grow that Garden

Social Media Chapter 9: Grow that Garden

March 16, 2021

Technically, the chapter is called "Executing Strategy" but I like my title better.  This week I talk about growing a garden, healthy soil, and go off on yet another tangent on why it matters to your social media campaigns.  There's good soil here.

Social Media Chapter 8: Planning Communication

Social Media Chapter 8: Planning Communication

March 7, 2021

Today's episode comes to you from the cockpit of the boat as we talk about the value of staying close to the tangible things in life when we're surrounded by so many things that are fake.  Then we dive into the weeds of the elements you need for an effective communication plan. 

Social Media Chapter7: Digital Imperatives

Social Media Chapter7: Digital Imperatives

March 2, 2021

This week we talk about the passing of one of my mentors, Dr. Van Tyson and how change is unavoidable.  From there we move on to chapter 7 and how to build your digital ecosystem.

Social Media Chapters 5 & 6

Social Media Chapters 5 & 6

February 23, 2021

This week we break free from the ice and talk about the difference between being "underway" and "making way."  Plus we knock out chapters 5 & 6, a couple of short chapters on distribution.  Nothing too glamorous but it's knowledge that you need to know.

Social Media Chapter 4: Rethinking Consumption

Social Media Chapter 4: Rethinking Consumption

February 10, 2021

In this episode we talk about creativity, innovation, curiosity, fajitas, the purchase process and how marketers work to make sure their messages hit people right at the moment they need/want to hear them.

Social Media Chapter 3: Discovering Insights

Social Media Chapter 3: Discovering Insights

February 3, 2021

On this episode we talk about chapter 3 in Social Media and I lay down a foundation of what kind of information brands are looking for when they do marketing research, plus tools you can use in your own quest for information.

Also, it was recorded on a boat and has sea shanties! So it can't be all that bad, right?  

Social Media Chapter 2: Identifying Audiences

Social Media Chapter 2: Identifying Audiences

January 27, 2021

This week I spend some time talking about narrative, and asking the question what should be the new American story?  (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments.  Finally, we end off with a little bit of hope.

Social Media Chapter 1: New Digital Landscape

Social Media Chapter 1: New Digital Landscape

January 21, 2021

It's inauguration day in the United States.  Today I reflect on the past few weeks, talk a little about how social media played a major part in what's going on in the world and get started with the first chapter of the mechanics behind social media.

Intro to Multimedia Chapter 10: Infographics

Intro to Multimedia Chapter 10: Infographics

November 9, 2020

We wrap up the lectures for the Intro to Multimedia class with a short discussion on Infographics and also I talk about why people running off to find places where everyone agrees with them is a terrible idea.

Business and Professional Speaking, Chapter 11: Informative Presentations

Business and Professional Speaking, Chapter 11: Informative Presentations

November 9, 2020

In the final installment for B&P we talk about what truth is and how to make a presentation where people will actually listen.

Podbean App

Play this podcast on Podbean App