Episodes
Tuesday Mar 02, 2021
Social Media Chapter7: Digital Imperatives
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
This week we talk about the passing of one of my mentors, Dr. Van Tyson and how change is unavoidable. From there we move on to chapter 7 and how to build your digital ecosystem.
Tuesday Feb 23, 2021
Social Media Chapters 5 & 6
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
This week we break free from the ice and talk about the difference between being "underway" and "making way." Plus we knock out chapters 5 & 6, a couple of short chapters on distribution. Nothing too glamorous but it's knowledge that you need to know.
Wednesday Feb 10, 2021
Social Media Chapter 4: Rethinking Consumption
Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
In this episode we talk about creativity, innovation, curiosity, fajitas, the purchase process and how marketers work to make sure their messages hit people right at the moment they need/want to hear them.
Wednesday Feb 03, 2021
Social Media Chapter 3: Discovering Insights
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
On this episode we talk about chapter 3 in Social Media and I lay down a foundation of what kind of information brands are looking for when they do marketing research, plus tools you can use in your own quest for information.
Also, it was recorded on a boat and has sea shanties! So it can't be all that bad, right?
Wednesday Jan 27, 2021
Social Media Chapter 2: Identifying Audiences
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
This week I spend some time talking about narrative, and asking the question what should be the new American story? (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments. Finally, we end off with a little bit of hope.
Thursday Jan 21, 2021
Social Media Chapter 1: New Digital Landscape
Thursday Jan 21, 2021
Thursday Jan 21, 2021
It's inauguration day in the United States. Today I reflect on the past few weeks, talk a little about how social media played a major part in what's going on in the world and get started with the first chapter of the mechanics behind social media.
Monday Nov 09, 2020
Intro to Multimedia Chapter 10: Infographics
Monday Nov 09, 2020
Monday Nov 09, 2020
We wrap up the lectures for the Intro to Multimedia class with a short discussion on Infographics and also I talk about why people running off to find places where everyone agrees with them is a terrible idea.
Monday Nov 09, 2020
Business and Professional Speaking, Chapter 11: Informative Presentations
Monday Nov 09, 2020
Monday Nov 09, 2020
In the final installment for B&P we talk about what truth is and how to make a presentation where people will actually listen.
Thursday Oct 22, 2020
Dr.Thomas Vaughn
Thursday Oct 22, 2020
Thursday Oct 22, 2020
Dr. Thomas Vaughn is communication professor, colleague and friend. He's spent a lot of time studying the world of cults and apocalyptic rhetoric. When Tom isn't teaching, he's writing horror stories and has a new book coming out soon. I decided to bring him onboard for this year's spooky Halloween episode where we talk about all of this, plus at the end I read one of his short stories, "Deleted Scenes." It's not for the faint of heart so ye be warned.
Thursday Oct 22, 2020
Thursday Oct 22, 2020
Want to be better at getting others to buy into your ideas? Want to have more insight into what makes some people more convincing than others? Learn from the ancient Greeks: Logos, Pathos and Ethos. The three building blocks of persuasion. Or are they? Listen to find out.