This week we break free from the ice and talk about the difference between being "underway" and "making way." Plus we knock out chapters 5 & 6, a couple of short chapters on distribution. Nothing too glamorous but it's knowledge that you need to know.
On this episode we talk about chapter 3 in Social Media and I lay down a foundation of what kind of information brands are looking for when they do marketing research, plus tools you can use in your own quest for information.
Also, it was recorded on a boat and has sea shanties! So it can't be all that bad, right?
This week I spend some time talking about narrative, and asking the question what should be the new American story? (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments. Finally, we end off with a little bit of hope.
It's inauguration day in the United States. Today I reflect on the past few weeks, talk a little about how social media played a major part in what's going on in the world and get started with the first chapter of the mechanics behind social media.
In the final installment for B&P we talk about what truth is and how to make a presentation where people will actually listen.
Dr. Thomas Vaughn is communication professor, colleague and friend. He's spent a lot of time studying the world of cults and apocalyptic rhetoric. When Tom isn't teaching, he's writing horror stories and has a new book coming out soon. I decided to bring him onboard for this year's spooky Halloween episode where we talk about all of this, plus at the end I read one of his short stories, "Deleted Scenes." It's not for the faint of heart so ye be warned.
Want to be better at getting others to buy into your ideas? Want to have more insight into what makes some people more convincing than others? Learn from the ancient Greeks: Logos, Pathos and Ethos. The three building blocks of persuasion. Or are they? Listen to find out.