Episodes
Wednesday Jan 27, 2021
Social Media Chapter 2: Identifying Audiences
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
This week I spend some time talking about narrative, and asking the question what should be the new American story? (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments. Finally, we end off with a little bit of hope.
Version: 20240320
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